The business was originally founded in 1968 as a car repair shop and petrol station. However, the decision was made by founders Ron and Rachel Skinner to shift focus towards car sales a year later. And, in the 47 years since that decision, Ron Skinner & Sons has developed into one of South Wales’ largest and most prominent car retailers.
The business is based in Tredegar, close to the Heads of the Valley and specialises in the sale of quality pre-owned cars. The directive from the outset has been to deliver the highest quality cars at the lowest possible prices. And, as a family run local business, the emphasis has always been on ensuring high levels of pre and post sales care to their customers.
With advances in technology and the onset of the internet age, so the business has had to evolve. Embracing online search and commerce activity the business has needed a reliable, flexible and multi-faceted IT support service in order to maintain a stable day-to-day operation and to support continued growth.
Red Tree Involvement
Red Tree have been working with Ron Skinner & Sons for more than 6 years.
Recognising the importance of reliability in the business’ IT network, the core requirement of the company was to have a level of IT support that delivered ‘peace of mind’.
Red Tree took a consultative approach to the relationship in order to get to understand the nuances and day-to-day needs of the organisation.
As a car retailer they had a number of various systems for various aspects of the business. From the website and links to search engines, to industry specific sales and commerce tools.
In addition there was the need for reliable business IT services to ensure that daily activity and communications could be carried out with the assurance that their system was fit for purpose and with professional, rapid response support to ensure downtime was at a minimum.
What Red Tree Delivered
During the working relationship with Ron Skinner & Sons, Red Tree have provided full management of the company’s hardware; delivering updates, repairs when necessary and pre-emptive maintenance.
Working with the third party providers of automotive business essential software, Red Tree have also implemented an IT system which seamlessly integrates the various services needed for successful operations.
All of these services have been underpinned by a commitment to expert, proactive and swift IT support as and when required and unobtrusive to the running of the business.
Red Tree were initially introduced to Ron Skinner & Sons by their web developer. In the years following, the company have continued to deliver a professional service based on sound working relationships and trust. Ron Skinner & Sons themselves have commented that the decision to work with Red Tree was one of the best business referrals from which they have ever benefitted.
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